Challenge

Urban Farming Partners (UFP) is Singapore’s pioneering vertical indoor farm and R&D centre. Its mission is to address Singapore’s reliance on imported produce by revolutionizing urban, indoor farming in a land scarce city.

Inspired by the ingenuity of UFP founder, Grace Lim, in providing pesticide-free, high-quality vegetables for all. GroGrace emerged as the answer. From a humble urban farm in her own home, soon expanded into a quest for sustainable farming solutions. Offering a path to grow more with less, reduce our environmental impact, ensure food security, and enhance the nutritional value of Singapore's vegetables.

Approach

We collaborated with GroGrace to define one-of-a-kind, colourful branding. From the creation of the visual identity, to a superhero character mass-market brand. These applications on the packaging would help them acquire preference from the start of their launch. Building a strong brand with big plans (and plants!) and even bigger hearts and ambitions for thriving urban farm.