Challenge

In a category that has little differentiation, there is a need to change the perception from Lenovo being merely a phone to that being the obvious choice and make a bold and splashy entry in the Android smartphone market in India.

Insight

Unlike the typical Android bloatware, Lenovo Z2 Plus ships was a flagship killer, with specs that can rival leading smartphone. What’s more, it comes with U Touch – One button to control it all by reading fingerprints, switch between apps and customized to your liking. At a point where most smartphone providers doesn’t allow customizable experience, Z2 plus put the power in the hands of young savvy user by allowing customizable mobile experience with one button.

Approach

Get Fast, Get Forward shows how Lenovo understand their audience. With so much to do and so little time, Lenovo can help their audience fast forward and seamlessly switch between functions like U-Touch, U-Health and more together with the powerful Snapdragon 820 processor.  Helping Lenovo rise to become one of the most trusted tech brands in India.