Challenge

Mastercard aimed to redefine its position as a pioneer in global commerce and payment solutions at the Singapore FinTech Festival 2024. The challenge was to create a bold and innovative experience that captured the dynamic future of commerce while showcasing Mastercard’s leadership in digital payments and its commitment to driving global connectivity. This required a powerful theme, visually stunning content, and an immersive environment to engage industry leaders, partners, and stakeholders.

Approach

The theme, “Sphere of Commerce,” encapsulated Mastercard’s vision of a borderless, interconnected future of trade and innovation.

We collaborated with Mastercard to conceptualize and design the key visuals and the event’s core messaging. Central to the experience was a state-of-the-art LED dome, the first of its kind in Singapore, where we showcased immersive, content-mapped visuals that brought the theme to life. This transformative installation combined breathtaking artistry with cutting-edge technology, highlighting Mastercard’s role in shaping the future of commerce through seamless transactions, secure solutions, and innovative partnerships.