NCS was born in Singapore 40 years ago and its branding and visual identity was still anchored in the past. With bold ambitions to compete with leading consultancies and a new strategy to expand regionally, NCS needed a new, vibrant, trustworthy brand that would highlight its capabilities – now and in the future – for clients, employees, partners and industry talents.

Success story: We married brand strategy, design, storytelling, equally weighted with UX/UI (web), to propel NCS ahead as a true disrupter in the technology space.

The project wasn’t just a logo change – it was about redefining NCS purpose, beliefs and repositioning the business for the next phase of growth.