Challenge

With email accounting for over 90% of successful cyberattacks, businesses face an ever-growing wave of phishing, spoofing, and ransomware threats.

Asia Pacific, as a global hub for innovation and commerce, is particularly vulnerable, with its high volume of sensitive financial and business communications. Cybercriminals are leveraging increasingly sophisticated tactics, leaving organizations struggling to protect their operations, safeguard sensitive data, and maintain digital trust.

Approach

We crafted a unique positioning and brand identity for Sabiki, establishing it as the dynamic last line of defense against email-based cyber threats. Central to this identity is the iconic red line, symbolizing Sabiki’s unyielding protection and its aggressive stance against the rising tide of phishing, spoofing, and ransomware attacks.

The red line embodies Sabiki’s aggressive and dynamic stance. This visual language was seamlessly integrated across all touchpoints, reinforcing Sabiki’s position as a bold, AI-powered tool designed to neutralise threats before they can breach.