Eastspring “Think Asia. Think Active.” campaign

Eastspring Investments

Asia’s icon of growth

Turning an icon into a living expression of Asia

Investing was changing fast. AI, fintech and automated platforms were reshaping the category, while asset managers increasingly looked and sounded the same. Eastspring needed a distinctive regional platform that could champion active investing, flex across markets and make its point of view unmistakably its own.

We found the answer hiding in plain sight:
the Eastspring chevron.

Project
Think Asia.
Think Active.
Client
Eastspring Investments
Services
Brand strategy
Campaign platform
Creative direction
Motion
OOH

A huge thank you to our incredible Marketing & Communications teams, our creative partner BaM APAC, our media agency Ptarmigan Media, and colleagues across Eastspring who helped bring this campaign to life across markets, languages and channels.

Christian G. Fleischer
Head of Brand, Marketing and Communications
Eastspring Investments
Eastspring Asia Select Bond Fund in a station

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