We help businesses in Asia Pacific create strong brands with local and global appeal. We connect their purpose with marketing and sales, using technology for fast, efficient results.

Our passionate team simplifies the complex, measures success, and combines branding and marketing expertise.

Empowering startups and VC's to achieve their potential

Salamander Advisory Services and BaM Branding and Marketing have joined forces. Together we are committed to helping VC’s maximise their investments by supporting startups with CXO services and strategic marketing support.

Our capabilities

We help create transformative brands that move people, businesses and the world forward.

Branding

Brand purpose is the fundamental reason a brand exists beyond purely making money! Our belief is that brands should make a meaningful impact on the world, going beyond mere products and services. It's about having a higher mission, rooted in the brand's values and beliefs, to create positive change and ultimately it’s about doing some good!
Brand positioning is about carving out a distinct space for your brand in a customers' minds. It's about being unique, relevant, and different to your competitors. It's about communicating a clear and compelling message that highlights your brand's unique features and benefits.
Brand architecture is the strategic blueprint that shapes a company's brand, aligning the brands purpose, positioning, values and beliefs . It ensures each of these different element plays a unique role while contributing to the overarching brand strategy. Its figuring out what is the best and most appropriate structure for a company when there are a number of different brands in the company’s portfolio. Easier said than done!
A brand's identity, expression, and design are critical in ensuring that your brand stands out and gets noticed. Starting with the brand's logo, we feel it needs to be memorable and simple enough to be drawn by a child. The brand's creative expression and design need to be rooted in its purpose, positioning, values, and beliefs and definitely needs to create a lasting impression.
Brand management reinforces our simple, clear positioning and guides associates, affiliates, specialist companies through framework, processes, and practices put in place to manage a brand effectively. It encompasses the strategic oversight and management of all brand-related activities within an organization and guides future portfolio development.
Brand experience is how your customers interacts and engages with your brand. The way your customers view your company is ultimately shaped by the different interactions they have, the messages they receive and the information they consume about your brand. Ultimately our job is to map this out and understanding the most effective channels – advertising, digital, social and even face to face – ensuring the experience positive.

Marketing

It’s about dialling in focus, making clear choices on complex issues. Our strategy and planning services zero in on what the customers most readily care about to create amazing work for our clients. We seamlessly blend data and insights into our strategic processes, crafting campaigns that not only resonate but connect at a human level. Our approach ensures that these campaigns deliver a cohesive and impactful brand experience for our clients.
In a cluttered comms landscape, how do we help client brands stand out? Advertising and comms bring brand’s to life. Starting with a powerful 'big idea' that transforms into an impactful story. Our team use insights and data to drive the strategy and take a channel-neutral approach to help our clients set themselves apart from the competition.
As an agency one of our key jobs is to create demand for our clients products and services. Whether it's B2B lead generation, raising awareness, lead nurturing or account-based marketing we create go-to-market campaigns employing creative thinking, data, and technology to engage minds, and open wallets.
Digital is at the heart of everything we do, and our mission is to deliver digital excellence by combining remarkable creativity with potent functionality. From digital strategy, user experience to digital marketing our team of designers, developers and technologists providing cutting-edge solutions ensuring exceptional user experiences for our clients and their customers.
Employee engagement is a critical component in ensuring that employees not only have the knowledge they need to perform their jobs, but more importantly, it increases their level of commitment to the organization. We build internal employee marketing programs which help create and an emotional connection and a positive employee experience.